ARTISAN BUSINESSES AND SMES
1. Artisan businesses are powerful vehicles for women’s employment with most artisan businesses employing a majority female workforce. Women are documented to invest more earnings in their families and communities than their male counterparts, pointing to opportunity for craft-based work to drive both economic and social impact. Many artisan businesses cite gender equity as a primary cornerstone of their social missions.
2. Artisan businesses have exporting capabilities and most are already engaging in some level of product export beyond the local marketplace. This said, many artisan businesses sell in local markets despite their export capabilities, pointing to an untapped opportunity for expansion into new international markets.
3. Artisan businesses tend to grow their technology use as their companies grow over time. However, most businesses are limiting their technology use to basic platforms and social media like email, Facebook and Instagram, instead of utilizing the full scope of new and relatively inexpensive technologies like Google for business, CRM software, and selling platforms like Shopify.