Direct-to-consumer sales channels play an important role in supporting the sustainable growth of small maker and artisan businesses. Through Etsy’s leading marketplace platform, craft makers and artisans can reach a significant consumer base, gain new customers, and develop a sustainable source of revenue to grow their businesses.
Through the Uplift Makers Program, Nest and Etsy provide underresourced craft communities with access to Etsy’s online marketplace and onboarding support, as well as professional product photography and technical training on trends, pricing, shipping, and logistics.
The success of our work with the Gee’s Bend quilters in early 2021 demonstrated the Etsy platform’s ability to elevate underresourced craft communities and provide individual makers with meaningful income opportunities. Building on this success, Nest and Etsy have supported the launches of the Gullah basket weavers, a class of resettled Afghan refugees, and a number of Indigenous artisans on the platform.
Photo Credit: 1212 Designs