How Nest Fellow and Home Fashions Designer, Daina Platais, Helped Push the Design Boundaries of Ubuntu’s Handcrafted Baskets
Home Fashions Designer, Daina Platais, recently traveled to Namibia to work alongside Artisan Accelerator participant, Ubuntu at Work, on a design fellowship that complemented fellow Alex Gagon’s production Fellowship. This integrative approach is a defining characteristic of the Nest Accelerator Program, which seeks to drive deeper and more sustainable impact for artisan small to medium sized enterprises (SMEs) with 360-degree programming mapped directly to needs identified by Nest’s onsite strategic growth assessments.
A long-time designer in the home fashion industry, Daina was interested in better understanding the basket weaving craft which makes use of natural materials and dyes, and unique patterns and textures. “The amount of time it takes to weave each basket was really an inspiration,” says Daina who found her appreciation for the time intensive qualities of handwork strengthened during her time with Ubuntu.
During her fellowship, Daina focused specifically on introducing new sizes and shapes to Ubuntu’s standard line of baskets, a subtle way to evolve the brand’s design in a more modern direction. Daina sought to move the basket’s silhouettes in a direction that would make them stand out in what she notes is a very competitive global market for home decor. She reflects: “I hope that by introducing a variety of products that range from small to large items, I am inspiring the women to open up the creative horizons within the craft.”
Daina’s favorite moments include the way the women weavers of Ubuntu would sing as they worked. She leaves her time in Namibia feeling her passion for working with artisans reaffirmed, stating: “design and craft work go hand in hand. As a designer, keeping craft, tradition, and culture alive is truly my responsibility.”
Ubuntu’s new line of baskets designed during Daina’s fellowship will soon launch to shoppers everywhere, but first, Nest supporters get the first opportunity to shop the new baskets and give back. More details on this to come!
Tags: Artisan Accelerator, Professional Fellowship Program