NEST BRAND KIT
NEST BRAND KIT
Resources for Brands + Retailers
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Nest Logo Lockup
Two approved arrangements for flexibility across horizontal and vertical applications.
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Usage Guidelines
Guidelines for scaling your logo correctly along with the Nest logo.
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Written Solutions
Approved language to accompany the lockup with your brand and Nest’s logo.
The Nest Logo Lockup
The Nest Logo Lockup conveys your collaboration with Nest and/or Nest makers and artisans. Two approved arrangements exist for flexibility across horizontal and vertical applications.
Usage Guidelines
Steps when creating a Nest Logo Lockup
1) Select horizontal or vertical lockup depending on the space available on the application.
2) Scale logos so they are visually proportionate (tip: match letter size in mostly typographic marks). For best visual results, select the most vertical logo available in black and white.
3) Match the spacing between the ‘x’ and the Nest wordmark when applying your logo(s).
4) Center logos within the ‘x’ vertical horizontal space.
6) For legibility, keep an area the size of the ‘N’ in ‘Nest’ clear from competing text or imagery around the Nest Logo Lockup.
For accessibility, only place on white or light backgrounds.
Minimum Width
Do not size smaller than 40px wide.
Written Solutions
For branded collections and/or programs
[Brand program/collection] is created in collaboration with Nest, a nonprofit connecting people and handcraft to create a more equitable and beautiful world.
For branded collections and/or programs with Nest artisans + makers
[Brand collection] is created in collaboration with [maker/artisan] and Nest, a nonprofit connecting people and handcraft to create a more equitable and beautiful world.
For Nest Programs
Nest [program name] provides creative and inclusive opportunities for Nest makers and artisans and their businesses to thrive. Nest is a nonprofit connecting people and handcraft to create a more equitable and beautiful world.