Nest Brand Kit
Thank you for being part of the Nest Community!
We know that the power of handcraft is only as strong as the connections and relationships we build. That’s why we are thrilled to welcome partners like you to join us on this journey. Together, we can unlock the full potential of handcraft to celebrate artisans, uplift their lives and communities, and grow human-centered commerce at scale.
Welcome
This toolkit is designed to be a comprehensive resource for all our valued partners and includes the information and assets you need to share our story and partnership, and ensure you have the marketing materials you need to communicate the work we do together.
We’re grateful for your partnership and hope this marketing toolkit helps to share your hard work and social commitments with the world!
A guide to understanding Nest’s mission and message.
Promote our creative collaborations, explain what Nest is to your audience, and build your reputation in environmental and social responsibility.
Communicate the reach and impact of your collaboration with Nest in support of artisans + makers.
Answers to some common questions as you build your Nest Partnership story.
Tell your Nest partnership story
Tailor your Nest partnership story in your marketing and communications to effectively inform audiences about your brand’s shared goals with Nest, and the positive impact of our work together.
About Nest
Nest is a nonprofit committed to helping the global handcraft community expand and thrive. We understand the importance of handcraft and the meaning it can hold for every life it touches.
That’s why we connect a community of artisans, retailers and philanthropies to bring the full beauty of handcraft to the world. Nest uplifts makers and artisans through tools and resources to uplevel their entrepreneurial skills, connect with others, and improve their livelihoods. We help handcraft businesses grow by fostering collaborative partnerships that put artisans + makers at the center of transforming business and society. And we celebrate the stories of the people, places and traditions of handcraft that bring us all closer together. Nest connects people, artistry and impact to create a more equitable and beautiful world.
FAQs
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Only Nest provides handcraft makers and artisans with holistic solutions, community support and business opportunities to bring their crafts to the world while providing a better livelihood for their families and communities. Read more about Nest’s mission.
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We know that marketing space on hangtags, websites and products can be limited, so we created a number of different solutions to fit your needs. Our logo lock-ups exist in both vertical and horizontal layouts. We’ve also created short one-liners of our written story to fit smaller spaces while still communicating the impact and purpose of your partnership with Nest.
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We’ve included a few different visual solutions depending on your marketing needs.
A logo lockup to help express your partnership or a creative collaboration with Nest. This can be used for co-designed collections, individual products, or affiliation with Nest programs.
A Nest Partner Mark to convey a partnership or affiliation with the Nest organization. This can be used for marketing materials, communicating partnerships with Nest programs, philanthropic contributions or collaborations in support of the handcraft community.
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Yes! We have a comprehensive photo library featuring Nest makers and artisans that is available to all our partners. For more information and to gain access, please reach out to our brand studio at communications@buildanest.org.
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You can and should! We have created a unique logo lockup that ensures you are able to include your brand, Nest and the artisan/maker or artisan/maker group as well. We have also created copy that helps elevate them while also validating their work with the Nest name and the creative association of your brand.
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By using the Nest mark and sharing your partnership with Nest you’re elevating the uniqueness of your products and differentiating their designs from others, which can build brand loyalty and love with consumers who see you’re supporting artisans and makers to improve their livelihoods, uphold their cultural traditions and provide for their communities.
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Our marketing assets were designed for versatility and use across individual product hangtags, website product descriptions, social media posts and more. Adding the Nest logo or Partner Mark on your Nest products helps to differentiate them and uplift your brand equity as a partner of ethical handcraft.
Brands + Retailers
Share your Nest partnership, elevate your brand equity.
Differentiate your brand and build brand love and loyalty by showcasing the unique beauty, culture and heritage of craft. All while helping to drive your social and environmental impact goals.
Philanthropic Partners
Drive impact through the handcraft economy.
Share the story of your work with Nest, our makers and artisans and their communities to preserve their unique skills, cultures and traditions providing them better livelihoods for today and generations to come.