Makers United Nashville
Craft as Business Workshop
Saturday May 30th, 2026 | 9:30am-4:15pm
Studio 615 | 272 Broadmoor Drive
Nashville, TN
Join us for an immersive day of hands-on workshops designed exclusively for Makers United Nashville members.
Building a successful creative business takes more than great products, it requires a clear vision, strong brand identity, and compelling sales strategies. This full-day experience is designed to help you strengthen the foundation of your business while unlocking new opportunities for growth.
What to expect
Throughout the day, you’ll dive into the following sessions:
Create with Direction: The Art of Building Practical Business Systems with Julianna Fricchione, Brand Advisor
Explore simple systems and workflows to help you stay organized, manage your time, and move your business forward with greater clarity and structure.
Build Your Brand Blueprint with Jamie R. Cox, Brand Advisor
Through an interactive, superhero-themed framework, define your brand’s story, voice, and values while building stronger, more intentional connections with your customers.
More Online Sales, Less Guessing with Elle McCann, E-commerce Strategist
Learn practical strategies to improve your online sales approach and marketing efforts, so you can drive more consistent traffic and convert browsers into buyers with confidence.
Julianna Fricchione,
Brand Advisor
Jamie R. Cox,
Brand Advisor
Elle McCann,
E-commerce Strategist
Agenda
9:30-10AM: Check-In and Breakfast
10-10:45AM: Welcome + Maker Introductions
10:45am-12:15PM: Create with Direction: The Art of Building Practical Business Systems
12:15-1:15PM: Lunch
1:15-2:30PM: Build Your Brand Blueprint
2:30-2:45PM: Break
2:45-4PM: More Online Sales, Less Guessing
4-4:15: Closing
You’ll walk away with practical tools, actionable insights, and a stronger sense of direction, plus the opportunity to connect with fellow makers in person.
Additionally:
A professional photographer will be on-site, offering free headshots
Complimentary breakfast and lunch will be provided
Limited spots are available—apply by Sunday, May 17th.
Speaker Lineup
Jamie R. Cox is a brand advisor who helps founders of service businesses refine their focus when their business is at an inflection point. She works with them to identify the real leverage points beneath surface-level marketing and operational challenges by illuminating what’s misaligned and designing the structural shifts required to move forward with clarity.
She draws on nearly 15 years of experience in agencies and service businesses, from running her own agency and serving as second-in-command at multiple agencies, to coordinating cross-functional teams to turn big ideas into work that actually gets sold and delivered. She and her husband live in East Nashville with their dog Snoop.
Julia Fricchione is a technology strategist and systems consultant who helps creatives run businesses that feel as good as they look. She teaches how to simplify operations, streamline workflows, and build systems that support your brain—not replace it. Known for her no-fluff, “stop automating chaos” approach, Julianna blends strategy, empathy, and real-world experience to help you turn scattered ideas into a business that runs clean, calm, and actually makes sense.
Elle McCann believes that growing an online store shouldn't feel complicated and she's proof it doesn't have to. For 13 years, she's been a recognized Shopify Expert, helping build 220+ stores for entrepreneurs around the world. On her YouTube channel, Elle pulls back the curtain on her own eCommerce business, sharing the real strategies behind growing a store that actually sells.
All photography courtesey of Ambercita