Direct-to-consumer channels play an increasingly important role in supporting the sustainable growth of small maker and artisan businesses. Through the marketplace platform that Etsy provides, makers and artisans can reach a significantly expanded consumer base, gain new customers and earn a new, sustainable source of revenue to grow their businesses.
The success of our work with the Gee’s Bend Quilters showed the incredible potential that Etsy has to elevate the craft communities with whom Nest works and provide the individual makers within those communities with sustainable new sources of revenue. In support of our continued partnership with Etsy, and the launch of their Uplift Makers Program, Nest provides the Gee’s Bend Quilters and the Gullah basket weavers with training and ongoing capacity building as they launch and maintain their individual shops on Etsy. This support comes in the form of workshops and one-on-one trainings on product photography, shipping and logistics, pricing and trends. Additionally, Nest supports the ongoing maintenance of the Gullah basket weavers’ and Gee’s Bend Quilters’ Etsy shops with photography and inventory management trainings.
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