The craft-based cottage industry has potential to create new opportunities for makers currently operating outside the mainstream US economy.
Nest’s American Artisan Incubator is built to realize the cottage industry’s wide-reaching potential to generate economic inclusivity in the United States, particularly for women, rural communities, immigrants and marginalized members of America’s communities. As “made in America,” the maker movement, and locally-made initiatives gain in popularity, Nest seeks to ensure that a diverse body of artisan entrepreneurs is included in gaining access to resulting economic opportunities.
A multi-stakeholder approach
Designed as multi-stakeholder initiative, the program marries existing local government initiatives with the resources, market access, and awareness-raising power of major brands and retailers in the apparel and home design industries. Combined with the power of Nest’s unique capacity building programs, this integrated program seeks to shine a new light on American makers while ultimately increasing demand for US-made handcraft.
Birmingham, Alabama Pilot
The program is currently being piloted in Birmingham, Alabama, where Nest is engaging artisan businesses employing women, immigrant, disabled, and low-income populations in a series of skills-based workshops led by brand professionals. The workshops will culminate in a local market showcase inviting notable retailers to view products, unlocking new sales opportunities for participating artisans and makers.
Nest is working with Quire Consulting as an implementing partner to help carry out the program’s pilot in Birmingham.
MASTERCARD CENTER FOR INCLUSIVE GROWTH
MIKE & GILLIAN GOODRICH FOUNDATION
SAME SKY FOUNDATION AT TIDES
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