Show menu

The Search Begins

We’re looking for true craftspeople who hand-make jewelry, home décor and gifty items (prerequisites: unique vision and best-of-the-best quality).

Applications are rolling throughout the year with a total of three groups selected over the course of 2019. Deadline for the first round of selection is January 25th.


The Program 411

The Hometown Heroes Collective is about more than just selling things, it’s also about giving you access to development tools (plus, tons of exposure). As a member, you’ll get:

  1. Guaranteed placement on the online Madewell Marketplace with a special badge that says you’re a Hometown Hero.
  2. A brand profile on that highlights your story and skills.
  3. Direct access to fellow members of the Hometown Heroes Collective (hello, new friends/future collabs).
  4. Pro product photography straight from the Madewell studio.
  5. Team Madewell mentorship courtesy of the Hometown Heroes curriculum included in your lifetime Nest Guild membership.

Email to Apply