As the head of Vogue India’s Fashion Features section, responsible for planning, visualizing and ideating fashion features for the ultimate style bible, Bandana Tewari has one of the most enviable jobs in Indian fashion. Her ringside view of the rapidly evolving industry coupled with her signature ability to take the long view in every commentary has made her one of the nation’s foremost authorities on fashion.
Bandana writes comprehensively on fashion. Her pieces have appeared in well-regarded publications such as The New York Times, The International Herald Tribune, US Vogue, UK Vogue, Wallpaper*, and Tank, in addition to several leading Indian journals. She has scripted and hosted 50 episodes of Simply Style, India’s first primetime TV show on fashion, and hosted two seasons of the first fashion webisodes in India on www.lfwtv.com. She has been featured in Industrie ’s guide to the most powerful figures in fashion for 2012.
A columnist for the Business of Fashion (BoF) website, she is also a member of the BoF500, which is a professional index of the people shaping the global fashion industry.
A regular attendee at fashion weeks, Bandana commissions fashion stories, presents fashion forecasts and decodes international trends providing the latest in fashion news, reviews and stories for the Indian reader. She believes that fashion is not a linear phenomenon. And to understand the significance and impact of fashion, we need to approach it as a social anthropologist.
In 2006, she was named fashion journalist of the year at the Fashion awards in Mumbai. She has written a book called A Little Guide to Italy which has been translated in Marathi, Gujarati and Italian.
Her insightful commentary informs and educates Indian consumers and global luxury brands alike about each other’s heritage and culture. BoF