Amanda North is a social entrepreneur and strong believer in business’s power and responsibility to drive profound social change. She began her career at Apple and subsequently led the marketing and business development arms of high growth technology companies and digital branding agencies. Several years ago, Amanda was in Udaipur, India. She visited a textile artisan who lamented that he might be the last of his line to practice his family’s ancestral craft. Fast forward to April, 2013. Amanda was at the finish line of the Boston Marathon cheering her daughter who was running. In a flash, her world changed forever. As Amanda recovered from the injuries she had sustained from the bombing, she contemplated her passions and purpose. Amanda thought about her experience in Udaipur and pondered how her background as a high tech marketing executive could benefit the wider artisan community. Amanda founded Artisan Connect, a marketplace that connects global artisans with the growing community of conscious shoppers seeking the authenticity and value that beautiful craftsmanship can bring to our lives. Recently, Amanda merged Artisan Connect with Nest and joined the Nest Advisory Board to ensure that the artisans whose beautiful goods she had the pleasure to share the world continue receiving the visibility, support and celebration, they need and deserve.