Elevating Master Craftsmen

Around the world, global masters of craft are practicing heritage techniques that require the rare skill and trained precision that define true luxury. But the global tradition of luxury is in danger. In an increasingly homogenized and fast‐paced world, more craftspeople are abandoning their trades, and time‐honored art forms are at risk of being lost forever. The Global Masters of Craft initiative calls on luxury brands to help elevate consumer perception of global artisanship by placing master craftspeople from developing countries in the company of the most skilled artisans of Europe. #mastersofcraft #artisanisluxury